Welcome to the world of Ascent Coffee Roasters, formerly known as White Goat, where passion for coffee meets dedication to quality. Nestled in the heart of Terrace, BC, at 5160 Cranberry Ln, this artisanal coffee roaster has firmly established itself as a beloved local provider of exquisite brews. If you haven’t yet explored their offerings, you’re in for a treat.
Ascent Coffee Roasters prides itself on delivering fresh, expertly roasted coffee that showcases the beauty of Northern BC. Customers rave about the Copper Morning blend, described by fans like Angela Guerreiro as an unbeatable favorite. With a flavor profile that’s smooth and inviting, it’s no wonder many, including Alvin Chen, have been delighted by the lack of aftertaste, elevating their morning rituals.
But the love for Ascent doesn’t just stop at the beans. Reviews highlight the warm and friendly service that makes visitors feel right at home. A commitment to community support shines through, echoing sentiments from customers like Erin Reimer, who praises the roaster not just for their coffee but for their extensive involvement in the local area. The phrase “get your goat” has taken on new meaning as more enthusiasts discover the rich flavor and enthusiasm encapsulated in every cup.
Ascent also offers a rotating selection of blends, keeping things exciting for coffee lovers. Customers such as Michael Wilson appreciate the variety and quality that’s consistently served, enhancing the coffee experience with unique local touches. It’s not just about caffeine; it’s about community, creativity, and connection.
For those sipping at home or gearing up for an espresso adventure, Ascent Coffee Roasters has something special for everyone. The buzz around their products, like the eagerly anticipated GRIPPED coffee, confirms that this roaster is continually pushing the envelope to ensure every brew celebrates the essence of their craft.
Make your way to Ascent Coffee Roasters and discover why locals can’t get enough of their offerings. Your journey through the aromatic world of coffee is just a visit away. Don’t miss out on an opportunity to elevate your coffee experience—embrace the ascent today!
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Erin Reimer
19/10/2025
White Goat Coffee roasters is our local provider of delicious coffee! Always fresh and always roasted to perfection. Friendly service and an incredible supporter of our local community. You can’t help but love this local roaster. If you haven’t tried their coffee, what are you waiting for? Get your goat!!
Angela Guerreiro
14/10/2025
I have been ordering from them since 2020 . It is one of the best coffee I have had. My go too is copper morning ! I'm excited to try there espresso with my new espresso machine I got for Christmas!
Alvin Chen
30/09/2025
Huge shout out from Prince Rupert, I really enjoy the copper morning blend. it was really smooth without any aftertaste. I was super surprised to find such good quality up north and will definitely support more local coffee roaster from now on.
12berniemac
25/09/2025
Tried few different beans love them all! Just got our order today and wife is trying copper morning for 1st time said its her new fave! Downtube espresso is other fave in our house. Thanks White goat we order out of town seems pretty quick getting some fresh roasted DELICIOUS coffee cant wait to try your new GRIPPED coffee on next batch we order. Just over 3 months since started brewing your coffee hard to go without it now great coffee!
Michael Wilson
01/09/2025
We love their coffee, great taste, fairly priced and great variety. We also love that you get different blends from time to time to keep things jazzy. Also love the Northern BC touches and mountain bike references! Keep up the good work!
Matt Maroney
28/08/2025
I'd give 6 stars if I could. Never been disappointed in any of their roasts. Copper Morning Medium Roast is probably my favourite. Even you non coffee drinkers should buy one just for the experience of opening a fresh bag. Can't beat locally roasted coffee beans being delivered to your door during a pandemic either.
Aboriginal Buzz
30/07/2025
I'm from Terrace. My mom still lives there, LOVES her coffee and introduced me to White Goat. I have not been disappointed! It's been my Christmas present, hostess gifts and I've ordered it to be delivered. And I live in the Vancouver area! We make sure we always have it on hand now. Delivery is quick. THANK YOU!
Tanya Reedy
14/07/2025
Best coffee I've ever had, hands-down. They roast regularly in small batches, so it's super fresh from the roast time to your cup. Not only is the coffee glorious, but the owners do a tonne volunteering for the community behind the scenes. Definitely a local company worth supporting!